WRITTEN BY CODY KUIPER
Each week, we round up the most pertinent articles and stories in the purpose-driven world. From academic studies to spiritual satisfaction, take a look at what we’ve found this week in purpose.
Unilever’s interest in purpose-driven companies is well documented - its brands with higher meaning grow at twice the speed of others in their portfolio. Its recent acquisition of Dollar Shave Club reinforces the value of purpose-driven companies, and CEO Michael Dubin says Unilever’s work with similar brands with purpose was a deciding factor in selling his direct-to-consumer razor business.
London Business School Professor Alex Edmans takes a look at the hard numbers in purpose-based companies, coming to the conclusion that organizations cannot fully thrive without meaning. He recommends top-down changes in company culture in order to transition into a fully functioning, purpose-based organization.
In this article, Forbes documents the power wielded by purpose-driven companies - both financially and socially. Focusing on the Australian sportswear company SKINS attempts to cut out corruption and cheating in sports, primarily in the Qatar 2022 World Cup, Forbes highlights how companies can do well by doing good.
Everyone likes to talk about the financial benefits of purpose, but they go much deeper than that. Dr. Partha Nandi says having a higher meaning to work toward is one of the most effective ways to stay healthy.
“Get yourself a life that is purpose driven,” he told Business Day Live. “Not one that is driven by the next material thing you are going to have because that is transient and will never fulfill you."