New report shows key consumer perceptions of top global brands
Research continues to show that consumers are more attracted to brands that balance profit with a deeper sense of purpose. In fact, 80% of U.S. consumers are more likely to buy from from a company that shows it makes a difference in lives. And 89% are likely to switch brands to one with a defined purpose.
This Brand Believability™ report is the first attempt to gain insight into how consumers perceive the believability of a brand's purpose. Using the Brand Believability Score, we determined the perceived impact of 15 organizations in five industries. Additional insight helped understand consumer opinions, at times revealing misconceptions and missed opportunities.
Download this report to learn:
- How consumers view the impact of brands on lives, communities and the world
- How consumer perception can influence a brand's believability and perceived impact
- Why purpose-driven branding and business strategies are becoming a must-have in today's marketplace