Will & Grail Initiatives

Will & Grail recognizes our society is quickly changing to becoming one that desires and demands a healthier balance of profitability and purpose. It’s changing our views of who we do business with, where we work and how we invest. In response, Will & Grail is partnering with those who wish to position their organizations to lead the way in creating a better world.

On Purpose

Will & Grail believes the greater goal of building great companies is the opportunity to make a lasting, positive impact on the world. Will & Grail has worked with many organizations to find opportunities to make a lasting, positive impact on the world.

We invite you to read, learn and participate in the conversation about purpose and its impact on brand and business strategy by starting here to begin helping your organization add value to what it already does.

Brand Believability™

Will & Grail has developed and refines methodologies to measure and understand the factors that influence perception of a brand’s alignment with purpose. It’s the measurement of the belief that an organization makes a profound, positive impact on lives, communities and the world.

Will & Grail have performed Brand Believability studies on many brands across several industries and are available for partnering in your industry.

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Conquer for Good

Conquer for Good is a Kansas City seminar to build a thriving ecosystem of social enterprise and purpose­-driven companies. Do not miss attending the inaugural 2017 Conquer for Good

Ingenology

Ingenology combines entrepreneurial know-how and enterprise level change management experience in both the public and private sectors. We use our knowledge of the critical connection between human and organizational behavior to test and apply new models for performance management that bring people, process and systems together to execute with focus and flexibility. If you have an idea or initiative that needs a structured approach to get it rolling or keep momentum going, contact us.

East Bridge District

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Social-E Initiative

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