There are 2.4 billion people without access to proper sanitation. Over 663 million people, more than twice the population of the U.S., lack access to safe drinking water. Every 90 seconds a child dies from a preventable water-related illness. The size of the global water crisis is daunting.

But, we stand on the brink of something monumental. The ability to scale and accelerate a solution to help end the global water crisis. WaterEquity builds on the decades of experience and success of Water.org – helping millions by breaking down the barriers to safe water and sanitation. WaterEquity connects social impact investors in the U.S. and Europe with enterprises such as microfinance institutions to serve the water and sanitation needs of those in the global water crisis. 

Reaching accredited investors and consumers with the WaterEquity message is the key to this opportunity. We knew that the WaterEquity brand, website, and marketing materials needed to quickly communicate the challenge, solution, and investment opportunities.

 

 

Implementation

  • Prototyping
  • Copywriting
  • Creative direction
  • Content development
  • Front-end development

Strategy

  • Brand identity development
  • Persona development
  • Customer journey mapping
  • Brand storytelling
  • User experience design