Identify the gaps
Brand Believability is a benchmarking assessment program that measures how key audiences view an organization through the lens of meaningful purpose. The program conducts qualitative and quantitative research to identify internal and external perceptions of the profound, positive impact organizations make on lives, communities and the world.
Understanding the gaps between organizational intent and how the external world views your brand is critical. The Brand Believability program is deployed to internal or external audiences and can include digital and experiential testing, as well as competitive benchmarking.