When purpose, passion and perspective comes together, vision comes to life.


A Brand Innovation Company

Will & Grail was formed by a marriage of experience and one lofty ideal - that organizations can and should focus on more than just making money. That we should also create meaning for those impacted by the work we do - customers, employees, investors, the communities where we live and work, and ultimately the world. This purpose is our ‘grail’ and our team provides the ‘will’ to make it happen - with brand strategists, design thinkers, analysts, storytellers and developers working side-by-side to unlock the potential for positive change that happens when organizations innovate with purpose, on purpose.  

Shaped By Experience

The vision of Will & Grail is rooted in the history of our founders.  For twenty years, Dan Salva and Mark O’Renick helped companies tackle tough challenges with their team at Salva O’Renick. Challenges like sales and marketing alignment, building enterprise software, delivering award-winning branding and creative solutions, and launching new ventures through their business accelerator.  Under the leadership of Brad Lang, Salient helped companies build strong brand foundations, leveraging a proven brand enlightenment and development process that has been recognized for effectiveness by the Wharton Graduate School of Business and countless brands. Download our Company Facts to learn more. 

Our Team


Community and Culture

Will & Grail is located in Kansas City’s Crossroads Arts District, in a nearly 100-year-old spring works factory that was purchased and renovated in 2005. Our office and work in the community reflects our belief in creative, collaborative change and investing to build a better future. From solar power and onsite recycling, to sharing our space with artists for First Friday exhibits, advancing neighborhood improvement initiatives, and providing resources to help iconic Kansas City companies accelerate growth.