Purpose Impact Calculator

Research shows organizations aligned around meaningful purpose see a significant financial impact - transforming everything from revenue generation to employee recruiting and productivity. Use the sliders below to estimate the impact it can have on your business. Then, let's talk about how purpose can unlock growth for your company.



The Purpose Impact Calculator is based on statistical evidence from leading research reports focused on the potential impact of core purpose on business performance. From this research, we developed performance metrics to provide a reasonable expectation of potential returns in revenue, talent investment and profitability. This is applied against a proposed budget investment to build an aligned foundation of brand purpose, positioning and identity to be used to activate brand engagements that build more meaningful relationships with key audiences.


Purpose Potential Assessment

We help you benchmark how well your organization understands and acts on purpose.