Building a brand that is people-centered and purpose-driven creates Brand Believability. Our process facilitates transformational change through analysis, alignment and activation of organizational purpose to make meaningful and profitable connections.





021218_WG_Purpose_process_brand believability.jpg

Brand Believability

Brand Believability is the standard organizations must aim for if they want to be viewed as having a meaningful purpose in the eyes of the world. It is the benchmark for how key audiences view your organization and the critical alignment of what you say and what you do. Brand Believability is how the world sees your organization. 

021218_WG_Purpose_process_brand intention.jpg

Brand Intention

Brand Intention is the process of understanding the audiences you serve, clarifying why you exist as an organization, connecting it with positioning for key audiences, and developing brand language to capture the intent of purpose. Brand Intention is how you want your organization to be seen. 

021218_WG_Purpose_process_brand activation.jpg

Brand Activation

Brand Activation closes the gap of perception identified through the Brand Believability program. From personas and journey mapping, to strategic alignment in your go-to-market strategy and creation of brand experiences that amplify your purpose. Activation is iterative, collaborative and ongoing. It is how you close the gap between how the world sees you and how you want to be seen.